The mechanism
Why this bra supports you when every other
wireless bra let you down
Introducing the CradleLift™ Architecture — 30 years of bra engineering, built into the front of the bra, not the back.
Most wireless bras try to solve a wire problem by removing the wire and hoping for the best. The result is the same story every time: soft cups that flatten you, bands that roll up by noon, or that dreaded uniboob that no woman over 45 should have to accept.
CradleLift™ Architecture
The result: you're held up — not held in.
Three things the CradleLift™ Architecture does that underwire never could
-
01
Lifts without pressure No single point of contact pressing into breast tissue. The load is spread across the full cradle surface.
-
02
Moves with you The knitted structure flexes as you do — no riding up, no rolling, no re-adjusting.
-
03
Stays put Breathable foam pads sewn permanently in place — they don't shift, migrate, or bunch after washing.
This is why our founders — who spent decades designing bras for Nike, Spanx, and Lululemon — called it the last bra they'll ever need to redesign.
Engineered for Comfort
Every detail, designed with intention
Three decades of intimate apparel expertise went into every stitch. Here’s what makes the Perfect Neckline Bra different from anything you’ve worn before.
Lift with No Underwire
Our proprietary cradle architecture — engineered through years of intimate apparel design expertise — delivers structured lift and support, eliminating the need for traditional underwire construction. No poking. No digging. No end-of-day relief when you finally take it off.
Pads That Are Sewn In
Our specially designed breathable foam padding is precision-sewn directly into the cup — so it never shifts, never bunches, and never needs to be fished out of the dryer. Just put it on and go.
Adjustable Straps, Perfect Fit
Precision-engineered adjustable straps — refined through decades of fit expertise — allow for personalized shoulder positioning and optimal weight distribution across all body types. Because your perfect fit is yours alone.